Episode 11: From Vision to Brand: How Two Latina Founders Built Captiva Branding

What happens when two powerhouse Latina women combine decades of marketing, branding, and communications expertise? You get Captiva Branding — a creative force dedicated to helping mission-driven organizations look and sound as impactful as their vision. In this episode, Pamela Nieto and Maritza Lizama take us behind the scenes of their entrepreneurial journeys, the moment they decided to join forces, and the values that guide their work. From early wins to growing pains, they share how culture, purpose, and resilience have shaped their brand and their business.

Pamela Nieto — Co-Founder & Chief Brand Officer, Captiva Branding

Pamela is a multicultural and bilingual (English/Spanish) communications specialist with over 13 years of experience in multicultural marketing, digital strategies, media relations, and event promotion. Passionate about helping purpose‑driven organizations project their voice boldly, she co‑launched Captiva Branding to simplify branding and amplify impact .

Maritza Lizama — Co-Founder & Chief Marketing Officer, Captiva Branding

With more than 20 years of marketing expertise, Maritza--also bilingual in English/Spanish--builds powerful connections between brands and their audiences by blending strategy, storytelling, and flawless execution. Together with Pamela, she founded Captiva Branding, combining decades of experience to help meaningful organizations look and sound as impactful as their vision.

Learn more at www.captivabranding.com and follow @CaptivaBranding on Instagram, LinkedIn and Youtube.